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Would you like to buy a men's watch, but don't know exactly what to look for when making a purchase or how to find the right model for you? Whether a robust diver's watch, sporty racing driver's watch or classically elegant dress watch – the choice of watch type alone can be a bit overwhelming at first. Moreover, there are also some sizes for the right fit that you should consider and some trends that we would like to illustrate.



Buying the right men’s watch


Luxury watches as a statement

Especially in the digital age, when almost everyone reads the time on their smartphone, many people do not invest in a classic wristwatch. In addition to the practical benefits, the aesthetic value should not be forgotten. For many, a watch on the wrist is a statement and a beloved accessory in the world of men's fashion. It shows style, prestige and class. But even if you have decided to buy a watch, there are some tips you should follow.


Both watch size and bracelet are essential

Watch size is an important consideration when choosing a wristwatch. Therefore, it is particularly important that you know the optimal size for you. Measure the width of your wrist and buy a watch with a smaller diameter. For men's watches, the average diameter is between 36 mm and 42 mm. There are also models with large diameters that are particularly suitable for very wide wrists. In addition to the diameter, you should also consider the distance from lug to lug so that the watch does not protrude beyond the wrist. The proper length and width of a bracelet are also important. Since there is, unfortunately, no standard size that fits on every wrist, a watch should always be tried on before purchasing in order to judge how the watch actually works on its wearer's wrist.


Quartz or automatic watch?

The question of whether it should be a quartz or automatic model should also not be ignored. It is particularly important that the type of watch fits its wearer's everyday lifestyle. Do you love the routine and the upkeep of a mechanical watch? Then you should choose a model with manual winding. If mechanics are important to you, but the accuracy should not vary too much, it might be better to choose an automatic watch. Here it could also be useful to buy a watch winder that will keep the watch moving and running if it is not worn for a while. However, if you travel a lot and attach particular importance to a highly precise watch, a quartz watch would be preferable. Quartz watches are also very straightforward, robust and inexpensive. They are also smaller as a result of their construction and therefore fit flatter against the wrist, in comparison to automatic watches, which require a little more space due to their more complex movements.



What else should you consider when buying a men's watch?





Current trends in men's watches

If you want to orientate yourself on the current trends, you can consider the following aspects when choosing your men's watch: sustainability, minimalism and flat design.

  • If you are interested in a sustainable watch, you should pay attention to the materials used, as well as their origin and the philosophy and non-profit partnerships of the respective watch manufacturer. Many companies already place emphasis on sustainable production.

  • Minimalist watches, such as the Nomos Glashütte Orion 381, stand out due to their sleek design and discreet colours and are in high demand. Complete black watch models such as the Bell and Ross Phantom Infinity or the Rado Hyperchrome are also interesting.

  • Another clear trend is the thickness of the case: a timepiece should be designed as flat as possible. Ultra-flat watches, such as the Bvlgari Octo Finissimo, are becoming increasingly popular.


Bvlgari Octo Finissimo BGO40C14TLXAUTO 102711 watch with black background
BVLGARI OCTO FINISSIMO BGO40C14TLXAUTO 102711 


Range of variation

The truth is that there are probably only a few watches that can be worn with all styles and are suitable for all occasions. You can either buy an entire collection of watches from several different watch types or – if your wallet is thinner – invest in a small collection of bracelets. An elegant diving watch like the Tudor Heritage Black Bay can be worn with a crocodile leather or textile strap instead of the stainless steel bracelet. Mesh bracelets, which can be combined with almost all watches, are also becoming increasingly popular. With the right tools and a little practice, you can quickly change the bracelet of your watch on your own.


Tudor Heritage Black Bay 79250BM watch with brown leather strap
TUDOR HERITAGE BLACK BAY 79250BM 


Useful complications

Especially watches with a GMT feature, so-called GMT watches, have gained popularity in recent years. Frequent fliers and callers have discovered the practical benefit of having two time zones in view. The selection is wide, with every major brand such as Rolex or Breitling having a variation of a GMT watch in its range. We particularly recommend the Rolex GMT-Master II (Ref. 116710 LN) or the Breitling Super Avenger (Ref. A13370). Chronographs like the Rolex Daytona (Ref. 116520) and the Omega Speedmaster Moonwatch (Ref. 311.30.42.30.01.005) are also still very popular.


Rolex GMT-Master II 116710LN watch
ROLEX GMT-MASTER II 116710LN 


Tradition trumps fashion

Increasingly, consumers prefer watches made with traditional craftsmanship to inexpensive fashion accessories. However, many people think that they cannot afford Swiss handwork and instead prefer more affordable fashion watches. However, many brands such as Meistersinger or Ebel already offer high-quality watches under € 1,000 in the entry-level segment. Examples include the Meistersinger Pangaea (PM203) for €840 and the Ebel Brasilia (1215828) for €880.


Pro tip: Comeback of Bauhaus

For the 100th anniversary of the Bauhaus, the watch industry is also celebrating this striking influence on style, which puts function before form. In particular, German watchmakers such as Junghans and Nomos Glashütte have incorporated this artistic movement into their collections, such as the Max Bill and the Tangente. Friends of sleek watch models should take a closer look at these series.


Nomos Glashütte Tetra 408 watch with black background
NOMOS GLASHÜTTE TETRA 408 



Brands specialising in men's watches


Rolex: Prestige and luxury

Many people don't want to take a big risk with their first watch and therefore prefer a watch from this renowned brand with the crown. In addition to prestige and status, Rolex also offers luxurious workmanship. The Submariner, GMT-Master II and Datejust – some series have even become legends themselves.


Panerai: A status symbol with style

If you prefer a larger watch and want to prominently present your watch as a status symbol on your wrist, you might look to a Panerai watch. Brought into the spotlight by celebrities such as Sylvester Stallone and Arnold Schwarzenegger, Panerai offers superlative case sizes with series such as the Radiomir and Luminor Marina, which definitely catch the eye, without appearing too flashy.


Panerai Luminor Marina PAM01392 watch with black leather strap
PANERAI LUMINOR MARINA PAM01392 


Breitling: A robust classic

Breitling is the luxury watch for all those who are looking for a reasonably priced and robust watch made of stainless steel. Bestsellers such as the Colt Chronograph or the Superocean Chronograph have developed their charm through the tabs on the bezel and a maximally utilized dial.


A. Lange & Söhne: A German work of art

Germany is also a source of high-quality watchmaking art. Glashütte in Saxon Switzerland has long been the Mecca of craftsmanship and A. Lange & Söhne the most internationally renowned brand. Its repertoire includes complete works of art such as the Lange 1 and classic complications such as the chronographs of the 1815 Collection.


Audemars Piguet: A unique, handmade product

If you are looking for something special, you can choose a watch made by Audemars Piguet. Every part of the Royal Oak or Royal Oak Offshore is assembled and crafted by hand at Audemars Piguet. This gives every watch its unique character.


Silver Audemars Piguet Royal Oak Dual Time 26120ST.OO.1220ST.01 watch with white dial
AUDEMARS PIGUET ROYAL OAK DUAL TIME 26120ST.OO.1220ST.01 


All of these brands are of course only suggestions and should serve as inspiration. The watch market is large and growing. If you follow the right indicators, you will stay on the right track. Once you have internalized the latest trends, are clear about your budget, discovered the right bracelet and the most useful complication for you, nothing will stand in the way of finding the right men's watch.