After all the devastating news about the cancellation of the Baselworld 2020 and the latest developments related to the watch and jewelry fair, there is finally something good to report from the world of luxury watches: April 25, 2020 will be bringing friends of fine watchmaking to their screens, as Watches & Wonders is now taking place online for the first time as a result of the current crisis.
Watches & Wonders presents new products of the watch industry online
From Saturday, 25 April 2020 at 12:00 PM Central European Time (CET), for a total of 30 participating companies and watch manufacturers so far, the Watches & Wonders website goes by the motto "Let's connect". The website will redirect its viewers to the landing pages of the respective manufacturers, who will then present their new collections in 10-minute video streams filled with information, images, presentation videos and other interactive elements.
Over the following days, weeks and months, further watch manufacturers will follow with their presentations. The Fondation de la Haute Horlogerie (FHH), organiser of the fair formerly known as SIHH and operating under the name of Watches & Wonders since 2019, will present its own content about the world of luxury watches. In addition to product presentations, visitors can also look forward to interviews, news and statements on the current status of the Swiss watch industry.
What does the new Watches & Wonders concept offer?
While the (partly former) brands at the Baselworld will probably hold back with their new models and collections for the moment, the online premiere of Watches & Wonders will feature new creations by brands such as A. Lange und Söhne, Jaeger-LeCoultre, Piaget, Vacheron Constantin, Parmigiani and Baume et Mercier. However, it has not yet been announced which brands will be making the start. All that can be said is that the companies listed on the website will be part of the "Let's connect" programme to present their latest collections.
However, it is not only the presentations of the individual brands that give reason to be excited, but also the website itself. The Watches & Wonders website will continue to serve as a central hub for professional knowledge and information about the watch industry. Furthermore, the site now offers manufacturers the possibility to participate in a virtual fair. That is how the Swiss watch industry is dealing with the corona virus and offers a little bit of consolation to all watch enthusiasts out there. We are certainly looking forward to this silver lining of Haute Horlogerie.
Of course, it is impossible to predict what the manufacturers have planned for us, but we would be very happy to see a new version of the Jaeger-LeCoultre Reverso or the Cartier Santos maybe. Or perhaps A. Lange & Söhne will surprise us with a new dresswatch? We are staying tuned and of course, will keep you up to date about all the innovations shown at the Watches & Wonders online event. We also expect that Watches & Wonders in Shanghai in September 2020 will have some surprises and new products in store for us.