Win a Rolex at

You have decided to invest in a watch and would prefer not to take it off your wrist? Then first: Congratulations! A new watch is not only a simple timepiece, it is a companion, a reflection of your own character but it also feels alive with  the quiet ticking inside it. But to keep the ticking accurate for long time, there are a few basic rules to keep in mind.


A guide to correct watch care

If you have opted for a watch with an automatic movement, your time together should start with turning the crown about 20 – 30 times and thus winding the watch. The exact number of revolutions varies from model to model. As soon as you feel a soft resistance, your watch is fully wound up. On models that are hand wounded you’ll feel a stronger resistance. Do not over-wind the crown to avoid damaging the movement. It is then important to screw on the crown properly, otherwise water may get inside your new favourite piece. This damage is due to improper use.


Rolex Deepsea Sea-Dweller


To keep your watch ticking, it is important to wear it on your wrist every day. Due to the movement in everyday life, the movement is continuously wound up which prevents the standstill. If you do not wear one or more of your watches with automatic movement for long, it is advisable to think about a watch winder. This keeps your timepieces in constant motion, thus preventing the watch from standing still. If the ticking should stop, you can simply rewind the watch with the crown. 


Is my watch waterproof?

Information about the water resistance of a watch can usually be found on the back of the housing. Unfortunately, the information regularly leads to misunderstandings. The meter reading does not mean that you should really go diving as deep as stated on the watch.

As soon as you move the watch below the surface of the water, for example while swimming, bathing or even in a strong stream of water, enormous pressure is built up that can have far more bar than you may think.


Water resistance - What do the engravings on my watch mean?


To always know exactly whether you can plan your diving holidays with your new watch or better take it off before going into the water, here is an overview of what waterproofness inscriptions for watches actually mean:


3 ATM / 30 meters / 3 bar:
Your watch is splashproof. Washing hands, rinsing or washing dishes is not a problem. Showering with the watch on is not advisable.


5 ATM / 50 meters / 5 bar:
The watch can be worn while taking a bath or a shower. However, it is not suitable for swimming. Be careful and do not hold your watch directly in the shower jet, as this can cause high pressure peaks.


10 ATM / 100 meters / 10 bar:
You can wear your watch when swimming or snorkeling. Diving just below the water surface is not problem for your watch. Examples include the Rolex Daytona, Rolex Datejust and the popular Rolex GMT-Master II. All of them share a water resistance of up to 100 metres.


20 ATM / 200 meters / 20 bar:
Congratulations, you officially own a divers watch. The water resistance usually increases up to 50 ATM, for deep-sea dives, there are also specially designed watches that can withstand much higher pressures. An example is the Rolex Submariner which has a pressure resistance of up to 30 bar.


Magnetic fields in everyday life

You probably already know that your watch is designed to withstand many everyday strains. Often there are bumps and friction. It is well known that these situations bring by external flaws, but the inside of the watch also has to contend with many everyday situations.

Magnetism is often underestimated. We do not even notice the effects, but many electrical devices such as cell phones, laptops and tablets, but also microwaves, induction hobs and refrigerators surround themselves with magnetic fields that can affect the precision of the watch. Of course, you should not give up all the household appliances and screw out all the light bulbs, but maybe keep it in mind the next time you go to bed, not to place your watch next to the charging cell phone. For professions such as doctors and engineers who are constantly in contact with strong magnetic fields there have been developed special watches such as the Rolex Milgauss and the Omega Aqua Terra.


How to properly treat watch bracelets?

As important as a flawless functionality is probably the visual appearance. Watches are considered from the beginning not only purely a timepiece, but also as a piece of jewellery. To keep your watch in top shape, its appearance must be maintained.

The bracelet is especially strained by the constant friction with the skin; regular opening and closing makes it look worn out quickly. To counteract this, we have put together a few care tips for the most common bracelet materials.


Breitling SuperOcean


Leather Straps

Just like shoes and handbags made of fine natural material, watch straps made of leather are also particularly sensitive. To avoid discolouration, you should prevent direct water contact as far as possible. Even strong sunlight for long periods can affect the colour to fade. Cosmetic products such as moisturising cream or perfume often cause stains and therefore should not come in contact with the leather strap. It is best to give your bracelet regular care with a leather care. So it stays supple and flawless for longer.

Rubber Straps

Rubber is also a natural material, which is not nearly as sensitive as leather. Nevertheless, direct sunlight can cause fading after a long time. In addition, contact with nail polish should be avoided at all costs.

Metal Bracelets

Metal bracelets are considered very robust and only need a certain amount of basic cleaning every half year. Just take a soft brush that you soak in soapy water and brush off the individual elements. Then you can polish the watch with a soft microfibre cloth to bring it back to a shine. Especially after dives in chlorinated or saline water, watch and wristband should be thoroughly rinsed with tap water.