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The most famous watch exchanges

If you want to get an overview of the prices of Rolex, Omega or the other big luxury watch brands, meet like-minded people or hope for a bargain, it is often worth visiting a watch exchange. In contrast to watch fairs such as the SIHH or Baselworld, it is also possible for private individuals to sell their collections here. However, many retailers also perceive those exchanges as an opportunity to sell their remaining collections at attractive prices. At the same time, the exchanges vary in size and thematic focus: You will find everything from international events in Las Vegas to the antique watch exchange in Furtwangen.

In general, if you feel insecure, it is helpful to go to such an exchange with an experienced collector who can help you negotiate prices and identify counterfeits more easily. If you want to minimize this risk, it helps to go to exchanges that only work on a member basis. Alternatively, you can buy directly from verified online retailers such as Watchmaster, who will make it easier for you to sell and buy luxury watches while certifying their authenticity.

Antique Watch Exchange (Glashütte)

Founded in 2013, the antique watch exchange in Glashütte is one of the younger exchanges on this list. It only makes sense that Glashütte is also a good destination for antique watches, since it has long been an internationally well-known centre for the art of German watchmaking and a Mecca for watch lovers. The antique watch exchange takes place at the same time as the „Glashütte ErlebnisZeit“ and also includes a ticket for the German Watch Museum.

Dates for 2020: 

Date pending!

Antique Watch Exchange (Furtwangen)

Once the heart of the Black Forest watch industry, known throughout Germany for companies such as the Badische Uhrenfabrik and Union Clock, Furtwangen now hosts the largest antique watch exchange in Europe and attracts numerous dealers, sellers and visitors back to the Black Forest. Founded in 1984 by Wilfried Dold, the exchange was then handed over four years later to his colleagues Falk Völker and Jacques Barthillat, who remain in charge till today. In the beginning, the exchange could only attract 13 traders to Furtwangen. In the meantime, it has become one of the most important addresses for the exchange and trade of antique watches.

Dates for 2020: 

28. – 30.08.2020

International Watch and Jewelry Guild (IWJG) (USA)

With over 7,600 members from 72 countries, the IWJG is the world’s most active exchange for the purchase, sale, trading and exchange of luxury watches and jewellery. Nevertheless, only registered members are invited to the trade meetings, which are held up to 12 times a year in the U.S. To become a member, you must pay an annual fee of $300. Established in 1988 by Burley Bullock, the meetings are now organized by Olga Cortez Bullock and Christina LeDoux. The IWJG also offers its members newsletters with a current price overview of the current models of luxury watch brands, ensuring you always have a secure negotiating base.

Dates for 2020:  

16. – 17.03.2020 (Los Angeles)

20. – 21.04.2020 (New York)

25. – 26.05.2020 (Las Vegas)

22. – 23.06.2020 (Miami)

27. – 28.07.2020 (New York)

31.08. – 01.09.2020 (Las Vegas)

19. – 20.10.2020 (New York)

16. – 17.11.2020 (Miami)

07. – 08.12.2020 (Las Vegas)

Munich Watch Exchange (Munich)

It was in 1989 that the first watch technology exchange took place at the “Deutsches Museum” in Munich, attracting large amount of 40 dealers. The rush was so strong that even the organizer Johannes Armborst was surprised by the response he received. Since then, the exchange has grown constantly and has been operated by Eurotime-Watch-Fair since 1997. The exchange has been held in the „Ballhausforum“ of the hotel „Infinity“ in Unterschleißheim, which is located directly in front of Munich, since 2015.

Dates for 2020: 








Zurich Watch Market (Zurich)

Those who are looking for Swiss luxury watches, won’t be able to get around the watch market in Zurich. Since 1993, it has been organised twice a year by Alois and Sacha Iten in the Volkshaus Zurich and now gathers around 70 dealers and collectors from Switzerland. Every year, around 800 visitors travel from abroad to see for themselves the Helvetic craftsmanship first-hand.

Dates for 2020:



Frankfurt Watches and Jewellery Exchange (Frankfurt/Main)

More than 80 exhibitors have been gathering in Frankfurt since 2011 to haggle over watches and jewellery with other enthusiasts. The exchange takes place in the classic city, which fascinates with a light-flooded, open ambience. Admission tickets can be ordered directly on site or conveniently online.

Dates for 2020:


Cologne Watch Market (Cologne)

The annual Cologne watch market attracts national and international exhibitors to the city on the Rhine. As every year, Haute Horlogerie watches and beautiful pieces of Haute Joaillerie are for sale. Furthermore, visitors have the opportunity to purchase specialist literature and useful accessories. From an elegant pocket watch to a robust Breitling travel case, almost everything can be found. Have a look and see for yourself! 

Dates for 2020: