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Every year, it gets to that point when Christmas is just around the corner to only increase the pressure of finding suitable gifts for friends and family. Would you like to make a special gift that shows appreciation and at the same time not pretentious? Give away time – in the truest sense of the word. A wristwatch has both emotional and factual value. Certain series are closely linked to milestones in human history or influential personalities. For example, the Omega Speedmaster Moonwatch witnessed the first moon landing in 1969, and the Rolex explorer accompanied Sir Edward Hillary’s and Tenzing Norgay’s on their first ever Everest ascent in 1953. The Cartier Tank is closely associated with the end of the First World War, and among others, famous wearers are Lady Di and Andy Warhol.

Of course, luxury watches also have a real value, which can be passed on over generations. Mechanical watches combine craftsmanship with sophisticated design and precious materials.

Panerai Radiomir Automatic PAM00504 and Breitling Colt Skyracer X74320E4.BF87.293S.X20S.1 watches on Advent wreath  

Flying high with pilot's watches

Developed in the early 20th century to meet the technical requirements of pilots, the pilot’s watch today is more a status symbol than actually necessary for aviation. On-board computers today take over the calculations that could be carried out at that time with the help of slide rules on the bezel. Nevertheless, the pilot’s watch has not lost its cult status even today and remains particularly popular with men. The typical optics for aviator watches often include a striking, rotating bezel, the chronograph function and the additional totalisers on the dial.


  • The Breitling Navitimer is the epitome of the Pilot’s Watch. They are available in different versions, with different bracelets and case diameters. A notable characteristic is the eye-catching slide rule bezel, which transformed it into the most popular aviator watch for decades.

  • The Rolex GMT Master displays two different time zones at once. So you can travel around the world with it, but it's also a reliable companion for every other occasion.

  • The 1904 Cartier Santos was the first wristwatch for men and was designed specifically for the needs of aviation pioneer Alberto Santos-Dumont. The watch looks back on more than a century of history, but its design is timeless and modern.

  • In 1930, aviation pioneer Charles Lindbergh sent the sketch of his desired watch to John P. V. Heinmüller, who was a member of the Longines-Wittnauer Watch Corporation in the USA and president of the Federation International of Aviation (F.I.A.): The Rolex Submariner was born. It served as a navigation aid when flying, and its dial still has great recognition value today.

Weihnachten with Watchmaster Omega Breitling Navitimer and Rolex Submariner

Discover new depths with diving watches

Diving watches are not only waterproof and pressure-resistant, but their unidirectional rotating bezel also helps to read the diving and decompression time. But don’t be fooled, the sports watch can also be worn elegantly with your tuxedo. James Bond already proved in numerous films that it looks good with both a diving suit and a business suit.


  • The Rolex Submariner is the classic diver’s watch. Introduced in 1953, it has been improved continuously over the years and quickly became an icon thanks to its distinctive design. The Submariner is waterproof up to 300m diving depth, whoever wants to dive deep, is also well equipped with its sisters Sea-Dweller and DeepSea.

  • The Omega Seamaster Diver 300M is featured in numerous Bond films. It is also waterproof up to a depth of 300 meters and now also available in interesting colours.

  • Available in three different sizes, the Breitling Superocean fits any wrist. It is provided with extra large indices and therefore easy to read even in low light conditions. It combines a masculine Breitling look with a sporty and elegant design.

  • The Audemars Piguet Royal Oak Offshore Diver is available in bright colours such as acid yellow or lime green. Even vintage models are very popular and a good investment.


Weihnachten with Watchmaster Rolex Daytona Submariner and Deepsea

Always well-dressed with dress watches, no matter what

The dress watch is an essential part of a well-balanced wardrobe. It is simple, elegant and fits every occasion. Whether suit or casual wear, the dress watch completes the outfit; it is the ultimate accessory for the modern gentleman and suitable for all ages.


  • The Nomos Glashütte Orion is designed and produced in Germany. It is the epitome of simplicity with its balanced geometry on the dial. The full hours are marked with noble thin line indices, it is flat and looks sophisticated.

  • The Jaeger-LeCoultre Master Ultra Thin, as the name implies, distinguishes with its particularly flat case. Its dial is simple, it is the ideal watch for those who love discrete luxury.

  • The Vacheron Constantin Classic has the typical vintage look. With leather strap and round case it looks elegant and at the same time inconspicuous.

  • The Cartier Clé de Cartier has a key-shaped winding crown that gives it its name. The dial is decorated with simple Roman numerals, thanks to its shape it fits perfectly to the wrist.


Weihnachten with Watchmaster Rolex Datejust 178274

Ladies watches – made for narrow wrists

Watches are traditionally often thought of for men and jewellery for women. But there are also exciting ladies‘ watches. Many series are now developed in different sizes as unisex watches and are therefore also suitable for narrower wrists.


  • The Rolex Lady Datejust is the classic wristwatch for women par excellence. It exists in a lot of different variants, also vintage models are very popular. It gives the classic Rolex look a feminine touch and convinces with accuracy and reliability.

  • The Cartier Tank Francaise was originally released as a men’s watch, but also quickly found in the women’s world prominent supporters such as Princess Diana, Jackie Kennedy and Michelle Obama. Visually, it is inspired by battle tanks from the First World War, but stands for peace and elegance.

  • The Omega Seamaster Aqua Terra combines geometric shapes and water resistance. As a sports watch, it can be worn both in the water and on nightly events. Both women’s and men’s variants have established themselves well in the watch world over the years.

  • The Longines Flagship Ladies is a timeless classic that suits every outfit. Characteristically it distinguishes with the round case and the delicate bracelet, it is available in different material and dial variants.


Weihnachten with Watchmaster TAG Heuer Formula 1


In our online shop you will find luxury watches new, certified pre-owned and vintage for every occasion and taste! Gifts do not always have to be new watches. On the one hand, you can save money by buying used watches without sacrificing quality, on the other hand, there are vintage references that are very sought after and are no longer available today with concessionaires.