Win a Rolex at Watchmaster.com

Justin Bieber is one of the biggest and most successful pop stars of our time. Where money, parties, fast cars, and a life of extravagance are the order of the day, jewelry and luxury watches from renowned brands are usually not far behind. Let's take a close look at the Canadian pop star's wrist and examine Justin Bieber's watches in detail.



Justin Bieber: From teen idol to celebrated superstar


Justin Drew Bieber was born in London, Ontario, Canada, on March 1, 1994, and first achieved fame via YouTube videos, which his mother uploaded. His big breakthrough as an internationally celebrated pop star came soon after, and with albums like "My World 2.0" and "Under the Mistletoe" as well as hits like "Baby" and "Boyfriend", the then 18-year-old began making music history.

As one of the most successful pop and R&B singers, Bieber also made headlines for his relationship with Selena Gomez and a variety of partying escapades. Over time, he transformed from a child star to a teen heartthrob and Hollywood bad boy to eventually become an established superstar with his wife, Hailey, at his side. Bieber's watches have changed along with his lifestyle. Instead of the colorful G-Shock models, it is meanwhile more common to see the now 28-year-old wearing much more expensive timepieces on his wrist.



A look at Justin's watches


From the G-Shock to the crown

While pictures at the beginning of Bieber's career show the then 16-year-old wearing a wide range of different colored Casio G-Shock watches, he first chose to buy a luxury watch at the age of 19. What brand might first come to mind for a 19-year-old? No surprise, Rolex.

Bieber opted for a Daytona (Ref. 116508) in solid yellow gold with a champagne-colored dial and diamond indices at the time – quite an impressive entry point to the world of luxury watches. But the multi-millionaire continues to wear this watch to this day and has apparently acquired a taste for the golden Cosmograph. Meanwhile, Justin's watches include a number of other Rolex models as well.


Justin Bieber and his yellow gold Rolex Daytona 116508 with diamonds on the dial
ROLEX DAYTONA 116508 (Photo: Shutterstock & Watchmaster)


Justin Bieber's Rolex watches

While the musician seems to have a penchant for yellow gold when shopping for his watches, his wardrobe tends to be quite casual in contrast to the precious metals used for his watches. The Canadian star frequently combines T-shirts, loose-fitting buttoned shirts, hoodies and baggy jeans with his gold watches. Incidentally, his one Daytona is a far cry from the end of his collection of watches. Alongside his model with diamond indices, he appears to have the exact same model in a version with stick indices. Or at least, photos of Justin Bieber on the red carpet of the Met Gala 2021 lack the sparkle of diamonds on his watch's dial. If so, a reference 116508 is just as impressive a choice as Bieber's first Rolex.


Justin Bieber and his Rolex Daytona 116508 in yellow gold with black totalisers
ROLEX DAYTONA 116508 (Photo: Shutterstock & Watchmaster)


The star's collection of Rolex timepieces, however, has more to offer besides these two chronographs. Bieber's favorites include a Day-Date or Day-Date II with a diamond-set bezel. In this case, they seem to be retrofitted gems, so it's a bit difficult to make a more accurate statement about the reference. That said, any yellow gold Day-Date set with diamonds, such as Reference 18038, makes quite the statement on its own!

There is another model that a well-stocked watch collection should not be without – the Datejust. In his video for "Popstar", for example, it is possible to spot a Datejust model completely set with diamonds on Bieber's wrist.


Justin Bieber and his Rolex Day-Date 18038 in yellow gold with diamonds
ROLEX DAY-DATE 18038 (Photo: Shutterstock & Watchmaster)


A weakness for diamond-encrusted watches

There is a line In the song "Popstar" by DJ Khaled and Drake that goes, "Two, four, six, eight watches, factory, so they appreciate". In the music video, Bieber plays the said pop star – which is essentially himself. The song's lyrics hint at a multitude of watches that come (along with possible modifications like diamonds) directly from the manufacturer. After all, diamond-set models from the factory have a much higher value than watches that have been subsequently embellished with precious gemstones by a jeweler. Such "factory" trim is not merely for bragging rights, but is simply a more secure form of investment. In fact, watches with so-called "aftermarket" diamonds, i.e. models subsequently custom set with diamonds, not only void their warranty, but also depreciate in value, despite the nominal increase in precious materials.

But this is where the text and video become divergent. While the quoted lyrics are playing, Bieber waves an iced-out Rolex in front of the camera, which is studded with "aftermarket" diamonds – if the different online magazines and YouTube videos from experts are to be believed. Similarly, when it comes to the diamonds on Bieber's Day-Date watch, no one is sure if it's indeed a "factory setting". However, the Canadian singer probably doesn't care, because with his private fortune of 255 million US dollars (estimated in 2022), he's doing rather well financially. Who cares if his personal Rolex watches increase or decrease in value?


Other watches in Justin Bieber's collection

Bieber's love for fine mechanical timepieces by no means ends with his passion for wristwatches from the Swiss luxury giant. Several models from the Cartier Ballon Bleu Collection have graced his wrist, which have only made him delve deeper into the world of luxury watches. Next to Rolex and Cartier watches, Justin Bieber also wears a Nautilus set with 255 diamonds and has a Royal Oak made of stainless steel equipped with a black dial. To celebrate his wedding to Hailey Bieber in September 2018, he gave himself a yellow gold Royal Oak with a gray dial as a luxurious wedding gift.



Which watches does Hailey Bieber like to wear?


Much like her husband, Hailey Bieber also appreciates fine luxury watches as accessories for her wrist. In addition to iced-out watch models from the Nautilus and AP Royal Oak Collections, it's possible to spot a variety of Rolex watches on the wrist of the American supermodel from time to time. Hailey Bieber's Rolex models include the Datejust in different sizes as well as various versions of the Day-Date. Her 36 mm yellow gold Day-Date (ref. 128238) is particularly impressive and features a beguiling turquoise dial with Roman numerals set with diamonds.


Hailey Bieber and her yellow gold Rolex Day-Date 128238 with turquoise dial
ROLEX DAY-DATE 128238 (Photo: MEGA TheMegaAgency.com)


Surprisingly, Hailey Bieber is not only found on the exclusive luxury segment of fine watchmaking. As a model and advertising partner, she has lent her visage to brands like Daniel Wellington and Tommy Hilfiger to promote their watch collections.