Rolex and its connection to tennis
By Info Watchmaster, 12 February 2021
The connection between Rolex and competitive sports so well-known as it is successful. Whether at major sporting events, in motor racing or in individual sports such as horseback riding and tennis – Rolex is present. There was even a small anniversary this year: For over 40 years now, the Swiss luxury watch brand has been active in the world of tennis.
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Rolex and professional tennis
In 1978, Rolex became the official timekeeper of the famous tennis championship in Wimbledon. Since then, the watch house has greatly expanded its involvement in popular sports. So Rolex is not only partner of The Championships at Wimbledon, but also of the first Grand Slam tournament of the year – the Australian Open. The euphoric, unique atmosphere has given the event Roger Federer’s name „Happy Slam“. Since this year, Rolex is also the official timekeeper of the US Open, the fourth and last Grand Slam tournament of the year. A gigantic audience will find its place at the USTA Billie Jean King National Tennis Center at Flushing Meadows – an exceptional atmosphere is guaranteed.
The two season finals Rolex has already sponsored. On the one hand the NITTO ATP Finals of the men, where the eight best-placed tennis players of the world rankings and the eight best pairs meet. On the other hand, the BNP Paribas WTA Finals in Singapore. Since 2008 Rolex has been a partner in this important event of international tennis. Here, the best tennis players of the season fight for victory.
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The watch brand also supports two major tournaments in team tennis. One of these is the Laver Cup, a rather young competition between the best tennis players in Europe against Team World. The tournament is named after the Australian legend Rod Laver, who dominated tennis in the 1960s. The other major team tournament is the Davis Cup, run by the International Tennis Federation, and is held annually by teams from competing countries in a KO format.
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Rolex is also the sponsor of eight of the nine ATP World Tour Masters 1000 tournaments. These include the BNP Paribas Open at Indian Wells and the famous Rolex Monte-Carlo Masters. The latter last nine days and conclude with a final, in which the winner of the popular tournament will be decided in two sets. The Rolex Monte-Carlo Masters is also famous for its venue, which is considered one of the most beautiful in the world. Tennis courts arranged in twenty terraces, on red ashes, located between sky and sea – a dream for tennis players and spectators alike.
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Also, prominent Rolex brand ambassadors dominate in the world of tennis. Top players such as Garbiñe Muguruza, Angelique Kerber and Caroline Wozniacki are among the ambassadors of the luxury brand. Rolex is not in bad shape with the men: Milos Raonic, Jo-Wilfried Tsonga, Grigor Dimitrov and Dominic Thiem are among the best known. The absolute legend among the brand ambassadors is probably Swiss-born tennis star Roger Federer. With 20 victories in Grand Slam tournaments, he wrote tennis history.
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