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Rolex Datejust

The Rolex Datejust is the archetypal classic timepiece, embodying timeless elegance. Through the ages the model has inspired watch lovers all over the world with it’s classic design, allowing it to become a style icon and one of the most recognised models of the Rolex brand.


Introduced in 1945 the Datejust 36 was the first self-winding watch to display the date through a window on the face of the watch, hence it’s name. A decade later, along with an instantaneous date-change mechanism, Rolex incorporated the Cyclops lens which magnified the date; a feature which quickly became a signature addition on all Rolex models.

The Rolex Datejust is one of the oldest models of the brand and is a member of the Oyster Perceptual collection. As it’s name infers, Rolex Oyster models are robust and air-tight, providing a safe environment to protect the high-precision Perpetual movement from water, dust, and pressure. One feature, found on all Oyster models, is the Twinlock winding crown. Developed by Rolex in 1953, the Twinlock winding crown ensures water resistance with two sealed areas, one inside the tube of the crown and one inside the winding crown itself.

Despite its elegant appearance, it boasts resoundingly resilient attributes and as such is a perfect alternative to the Rolex Submariner or GMT-Master II. It is through Rolex’s variety of combinations, in which they display their uncanny innovation, even with traditional models. Due to the popularity of the Datejust, many special editions have been commissioned and have become roaring successes. It is due to to this broad range that the price of a Rolex Datejust can vary dramatically from entry level to the five-digit range.

Jubilee Bracelet

This bracelet type was designed and made specifically for the launch of the Oyster Perpetual Datejust 36 in 1945. The Jubilee, a comfortable five-piece link metal bracelet, is fitted with a hidden Crownclasp.


Oyster Bracelet

The Oyster bracelet is a perfect amalgamation of practicality, aesthetics and innovation. First introduced at the end of the 1930s, this particularly sturdy and comfortable metal bracelet remains the most universal bracelet in the Oyster series.