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Anyone who wants to buy a ladies watch online will quickly find themselves in the jumble of countless trends: Rose gold or yellow gold? Mechanical or quartz? With diamonds or sporty casual? There is no such thing as a true ladies watch, which is why it is worth compiling a small collection of two to three models. Nevertheless, some tendencies in ladies watches can be recognized.


Function above form: Complications are back in style

"When I talk to women, the priority is always the design of the watch", Sandrine Stern, Patek Philippe's chief designer, tells Fortune magazine. "They prefer complications that are useful, such as dates." However, there has been a silent revolution in women's watches in recent years as more and more suppliers have begun to respond to the growing demand for high-quality complications in women's watches .


Luxury brand watch vs. fashion watch

Since ladies watches are mostly reduced to their appearance only, there are some fashion and clothing labels that sell their watches mainly through design. Admittedly, the boundaries between luxury watches and fashion watches are no longer as clear as they used to be. Many fashion labels have also launched their own watch collections. The most important thing here is the inner qualities: many fashion brands have begun to switch from quartz to mechanical movements, while some luxury brands offer their ladies watches exclusively with quartz movements. Nevertheless, a watch's maintenance, service and warranty are also costs, so luxury brands can still outperform fashion labels.


One Rolex Lady-Datejust watch with black dialROLEX LADY-DATEJUST

What is important when buying a ladies watch?

Whether fashion watches, dream jewelry or casual watches – if you want to buy a ladies luxury watch, there are some general points to consider. First, measure the width of your wrist to get a feel for what diameter you can wear. The classic ladies watch sizes usually range from 28 mm to 33 mm, with the trend moving towards larger diameters of up to 38 mm and square dials often being preferred. Be aware that not only the width of the case, but also the span between the lugs is critical. As the fit of a watch depends on the individual, we have put together all the important measurements and factors for finding the right watch size in a separate article. Furthermore, you should pay attention to the functionality of the bracelet . If you want to wear your watch in summer, you should (additionally) buy a stainless steel bracelet or a Nato strap.


More tips for buying a ladies watch

  • Adaptability

    Many women don't know that many vintage watches of the 50's and 60's, such as Omega Vintage  models, can now also be worn as ladies watches. At that time, the case was chosen to be one size smaller, which is why they are also very suitable for smaller wrists.


  • Complications

    According to trends for women, the focus on complications is shifting towards functionality, but watches with moon phases are still in particularly high demand. Most luxury watches with complications are in the higher price segment, but if you look at used watches, you will also find affordable models such as the Zenith Day-Date Moon Phase (Ref. 27.0050.393).


  • Combinability

    Find out which materials and in particular which  type of gold are best suited to your wardrobe and consider which watch fits best into your jewelry collection.

  • Pro tip: rosé gold as a watch trend

    It can be a serious struggle to match a watch to skin type, but rose gold offers a good compromise. With its soft, warm hue, rose gold flatters virtually any skin tone. Whether freckles, light or olive skin – with watches such as the Omega Constellation ( or Rolex Day-Date (Ref. 118205) you no longer have to compromise. There are also models that mix rose gold with another material and can therefore be combined particularly well and in many ways. The Longines Conquest (L2. for instance, offers a lot of different styling options thanks to its rose gold and silver colouring. 


Top 5 classic watch brands for women

Royal like Cartier

While many brands have only recently developed their profiles to cater to their female clientele, Cartier has always been one of the house brands for high-quality women's watch collections even supplying royalty. Whether in the classic, square (Santos, Santos Demoiselle, Tank Américaine or Tank Francaise) or round shape (Baignoire, Panthère or Ballon Bleu) – the range of ladies watches by Cartier is wide.

A gold Cartier with a white dialCARTIER TANK FRANCAISE W50001R2 1840


Top dog: Patek Philippe

Hardly any other brand has done more for ladies watches than Patek Philippe. They not only supplied the royal houses, but also focused on high-quality complications and introduced a ladies watch with minute repeater as early as 1916. Patek Philippe still knows how to design luxury for women with series such as the Calatrava or the Twenty-4.


The white dial of a Patek Philippe CalatravaPATEK PHILIPPE CALATRAVA 3919J

The versatility of Rolex

Rolex doesn't have to hide its assortment of ladies watches either. The brand also offers more feminine versions of the Datejust and Submariner with the Lady Datejust and Yachtmaster Those who wish for diamonds can be enchanted by the Pearlmaster. The catalog is rounded off by quartz series such as the Oysterquartz Datejust (Ref. 1700) and Day-Date (Ref. 19018) as well as the Cellini wird der Katalog abgerundet.

Chanel goes ceramic

The best illustration that Haute Horlogerie has now arrived at many fashion labels is the J12 series by Chanel. Jacques Helleu, who was Chanel's chief designer from 1987 to 2003, succeeded in producing the first ceramic case Although Helleu originally designed the watch for men, the J12 was also very well received by women. Even today it enjoys great popularity as a unisex watch and can be purchased with both a quartz movement or an automatic movement.

Exclusive automatic from Breitling

Breitling offers narrower, decorated versions of its popular men's series with the Colt Lady (Ref. A7738811.G793.175A), Cockpit Lady (Ref. A71356) and Wings Lady (Ref. A67350). With the Galactic 36 Automatik (Ref. A3733012.A716.376A) Breitling launched a new series of exclusive ladies watches in 2010, which impress with their own caliber 37.