Buy Bulgari watches new, certified pre-owned and vintage
How Bulgari conquered the world out of Italy
Bulgari, also known as BVLGARI, is an Italian luxury company, which is known in addition to watches especially for exquisite jewelry. Originally the company was a pure jewelry brand. Since its founding in 1884, more and more divisions in the luxury sector were added year over year, such as perfume, leather goods and even hotels.
Its founder Sotirios Voulgaris was a native Greece and goldsmith. Entrepreneurship showed already at a young age. He opened his first shop in his hometown Paramythia, which can still be visited today. Via Corfu he arrived in Naples and finally 1881 in Rome, where he also opened several shops selling jewelry as well as antiques. As a trained goldsmith, his real love was the production of jewelry with a luxurious character. In the founding of Bulgari his two sons Constantino and Giorgio, who took the brand over in 1932 support him. The name Bulgari is the phonetic equivalent to their surname: Voulgaris. 1910 the company specialized entirely in jewelry, previously sold in addition to golden jewelry also antiques.
In the 1920s and 1930s, the sold jewelry was inspired by the Art Deco with its floral and geometric shapes. Platinum was an important part of every piece of jewelry, diamonds and gems gave them the exclusive design that is still known today from Bulgari. A special highlight of this period were multifunctional pieces of jewelry that could be worn as a brooch and pendant, for example.
During the Second World War, also the luxury suffered of the general material shortage. Instead of expensive platinum they used the slightly cheaper gold and used less gems - the design became more minimalist and delicate.
The economic boom in the post-war period made the designs more flourish again: sapphires, emeralds and rubies shimmered increasingly on the jewelry pieces. White metals and gold were used in combination. Structure and symmetry played an increasingly important role.
In the 1960s, Bulgari had built up a solid customer base, which was as unique as the sold jewelry: Especially the actor's elite of the international cinema was especially pleased by the colorful jewelry, some of them became enthusiastic collectors. Hollywood stars such as Elizabeth Taylor, Marlene Dietrich, Gary Cooper and Audrey Hepburn, Sophia Loren, Romy Schneider and Gina Lollobrigida were regular customers at the luxury brand. No wonder then that the company expanded rapidly in the late 1960s and opened stores in Geneva, New York, Paris and Monte Carlo.
In the 1980s, Bulgari expanded its range with wristwatches that mainly used round shapes and where often generously decorated with gemstones and diamonds. The production is carried out by Bulgari Haute Horlogerie SA based in Neuchâtel Switzerland. Caliber and parts are designed in-house and combined to sometimes very complicated timepieces. Robust and noble materials are used and complemented by complex and accurate movements. Bulgari´s ladies watch collection impresses with soft shapes, mostly round cases and rich details. The current men's collection, on the other hand, has a somewhat edgier and more distinctive style.
Under the direction of Francesco Trapani, a descendant of the founder, the first the first perfume collection was launched in the 1990. Followed in 1995 by the successful IPO.
In 2001, the company entered the hotel industry. Together with the luxury department of Marriott International, it founded "Bulgari Hotels & Resorts", followed by hotels in Milan (2004), Bali (2006) and London (2012). In 2011, the company was acquired by LVMH and now counts alongside brands such as Louis Vuitton, Hublot and TAG Heuer to their portfolio.
How much does a Bulgari watch cost? Used models and prices
Used Bulgari watches are relatively cheap, the prices of Bulgari watches vary depending on the model and condition. To give you a small guideline, we have listed some models for you.
- A Bulgari Assioma AA44S from the year 2008 can be bought used and in very good condition, for example for € 1,950. This reference is a men's watch with 44 mm case diameter made of stainless steel. Due to its very special shape, it receives personal charm with a high recognition value. The dial is oval shaped and is intermittent by the strap. The three hands are centered on the dial, surrounded by a circle of stick indices marking the minutes and larger stick indices for the full hours.
- The Bulgari Bulgari BB33BSLDAUTO / N costs € 1050 in very good, used condition (2007). It has the classic wide bezel with BVLGARI BVLGARI lettering. It is equipped with an automatic caliber and a minimalist dial with stick indexes and date display at 3 o'clock.
- The Bulgari B. Zero1 BZ22S is in good condition (2003) quite cheap to buy: Only 950 € for the luxury wristwatch. With a 22 mm case diameter, it is a smaller ladies watch and is perfect for narrow wrists. The two-hand watch is also minimalist on the dial: triangular indices symbolize the full hours.
- A Bulgari Chronograph BB38GLCH in good condition from the year 2010 is priced at 4,600 € - the still quite high price is mainly caused by the noble materials that were used. The 38 mm case of this men's watch is made of yellow gold. The watch is equipped with an automatic movement and has a chronograph function with three totalizers at 3, 6 and 9 o'clock.
- Another exciting specimen is the Bulgari Diagono DG42BSVD, which in used condition (2008) is to buy for € 2,150. Case and bracelet are made of a combination of rubber and stainless steel. Three auxiliary dials adorn the dial, the skeletonized hands and striking stick indices underline the sporty look of the watch.
Invest in used and vintage Bulgari watches
Even though the brand itself has been in business for many years, the brand has only recently found its way into the world of luxury watches. In 1977, the first watch collection was published by Bulgari. To buy certified and used Bulgari luxury watches, is still not a bad idea, even as an investment, the watches can offer a good value. Since their IPO, Bulgari shares have risen steadily. Today, the company is one of the big players within the luxury sector. It can therefore be assumed that the brand will continue to be economically successful within the next few years. Special models and limited editions get a constant price increase over the years, as they are produced in limited quantities.
Best reasons to buy a Bulgari watch
- Traditional company with decades of experience: Bulgari not only has many years of experience in manufacturing watches, but also in the production of jewelry. This turns their watches into small pieces of art in which everything fits together.
- In-house production: All parts are produced by Bulgari, guaranteeing the highest quality
- That special something: The watches are extraordinary, luxurious and stand out from other watches by their affectionate design.
- Exceptional materials: Luxury is very important to Bulgari. Exclusive, precious metals are used in the production of the watches and especially colorful gems and diamonds.
The philosophy of the elegant jewelry and house of horology
Bulgari stands for style, elegance and luxury - no question. Andy Warhol once said, when visiting a store that he's “visiting the best contemporary art exhibition". And truly, some of their watches have an art character. With attention to detail, their dials are provided with geometric shapes or even animals. Other models are kept simpler.
The 5 most popular Bulgari watches
- The Bulgari Assioma is a reminiscent of an open eye, if you look closely. Its oval dial is pierced by two striking brackets on both sides. It is available with and without chronograph function and has characteristically mostly Arabic numerals at 6 and 12 o'clock, otherwise the dial is outfitted with stick indices.
- The Bulgari Automatic is a classic with automatic winding. It is simple yet elegant and wears the unmistakable BVLGARI logo on the bezel. Its round case and the minimalist dial are making it the perfect companion for all situations.
- The Bulgari Bulgari series is available as a men's and women's wristwatch. For over 40 years on the market, it is one of the flagship collections of the brand and has a high recognition value: The round case is edged with a wide bezel, which bears the BVLGARI BVLGARI lettering.
- The Bulgari B.Zero 1 is a women's series characterized by its minimalist design. Its wide, ring-shaped bezel frames the dial of the two-hand watch. As indices, small circles or triangles are applied to the dial.
- The Bulgari Carbongold is particularly resistant thanks to its carbon case.
Buy and finance your Bulgari watch easy and quickly
Don´t be confused: even if the brand has an extremely exclusive reputation, you will find used Bulgari watches for relatively cheap. All models in the Watchmaster online shop are certified and refurbished, so we can guarantee you authenticity and best quality. If you are already fell love with a model, you can choose between several payment options. If you want to finance your Bulgari watch, you can opt for individual rates that suit your needs. You can also buy your new wristwatch conveniently and easily by credit card. If you need further assistance, please do not hesitate to contact our customer service or visit our website.