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Concord watches

The luxury brand Concord has undergone an extraordinary transformation over the past decades and has proven more than once that it can adapt to the current zeitgeist. Concord watches combine quality and striking designs.  More

Concord
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Buy and finance Concord watches


Your search for a pre-owned Concord has come to an end


Besides new and vintage models, you will also find many second-hand Concord watches in our Watchmaster online shop. All watches are checked, refurbished and subsequently certified by our master watchmakers. So if you have already decided to buy a Concord watch, you can be sure at Watchmaster that it is an original. When making your payment, you can choose between credit card, bank transfer or PayPal. It is also possible to pay by instalments. If you have any further questions about financing your Concord watch or other matters, you are more than welcome to contact our customer service and receive personal advice. We are always at your disposal.


Popular collections by Concord


  • The Concord Impresario, with its fluted case edge reminiscent of the design of a coin, and its elegant and discreet dial, is perfect for everyday and evening wear.

  • The Concord Impresario Lady combines tradition and innovation. The majority of the models are set with sparkling diamonds. From a technical point of view, the collection offers the reliability and accuracy typical of Concord.

  • The Concord Mariner's dodecagonal bezel makes the watch a real eye-catcher. The thin case, however, makes it appear simple and delicate. High quality accents such as diamond setting make the series a true luxury collection.

  • Matching it is the impressive model Concord Mariner Lady, designed for ladies who are looking for a precise yet high-quality timepiece. The watch can withstand up to 5 bar of water pressure and can therefore be worn while swimming.

  • Anyone who likes it a little more unusual might be interested in the Concord Delirium. The rectangular case with the Roman indices is classic and special at the same time.


Reasons for buying a second-hand Concord watch


  • The timepieces are part of a prestigious brand that has proven its versatility on several occasions and never stands still
  • Concord watches are characterised by precision and robustness
  • The company offers unusual designs with attention to detail
  • Pre-owned Concord watches are usually much cheaper than new models


Interesting Concord models and prices


Mariner 05.3.14.1097
Second-hand from: approx. €1,100
Material: Steel case and bracelet
Features: Unisex watch, quartz movement, date display, angular bezel

Delirium 51.90.668 G
Second-hand from: approx. €3,900
Material: Yellow gold case and bezel
Features: Ladies watch, diamond trim, rectangular dial, Roman indices, quartz movement

Impresario 52.G8.220
Second-hand from: approx. €3,200
Material: Rose gold case
Features: Unisex watch, chronometer function, date display, power reserve indicator

Saratoga 13.C2.230
Second-hand from: approx. €1,500
Material: Steel, diamonds
Features: Ladies watch, date display, quartz movement


Concord - more than 100 years of history


The Concord brand was founded in 1908 by five partners, including Boillat, Droz and Konz, two talented watchmakers Walter Hugenin and Charles Bonny. The goal of the partners was to produce high-quality Swiss watches, which were supposed to be offered especially in the American market. In addition to the highest level of technical innovation, the timepieces should also be visually convincing, so only finest materials such as gold and silver were used for the production. At that time, Concord was one of the first private trademarks and thus had optimal control over the production and quality assurance of their products.

This was also seen by other respected brands such as Tiffany & Co., Cartier and Van Cleef, who entered into cooperations with the company from 1915 onwards. In 1946, a watch model was presented, which was made entirely from coins. This striking design was well received in the luxury world and helped Concord to a considerable reputation. While many watch brands were struggling with the quartz crisis in the 1970s and 1980s, Concord specialized in high quality luxury quartz watches. The company was acquired by the North American Watch Company, becoming one of the most well-known and popular watch brands in the American market. The good reputation came not least from the pronounced advertising measures of the brand. New brand ambassadors and public appearances in magazines such as New York Magazine and television have been consistently promoted in shows and films such as Miami Vice and Charlie's Angels. Concord watches were everywhere at that time.

Always interested in the latest trends, the company created a real sensation in 1979. The slimmest analog watch in the world, the Delirium I, was introduced. At just 1.9mm, it even fit through the tines of a conventional fork. With this model Concord launched a new era in the watch world, more and more companies created henceforth ultra-thin watches.

Even in the years to come Concord was not afraid to break new ground and combine stylistic devices that were rather uncommon. With the Concord Mariner in 1980 a design was presented, which on the one hand had the advantages and functionalities of a sports watch, on the other hand the elegance and lightness of a dress watch. The men's watch Sirius with a total of 64.16 carats was a special highlight among the collections. Both bracelet, case as well as the entire dial were set with brilliant diamonds.

The history of Concord, however, has not only been successful. In the 1990s, many customers lost interest in the brand's unusual designs, and the North American Watch Company increasingly focused on mid-range watch brands. This restructuring also weakened the image of the name Concord. For more than 10 years, the company was struggling with this crisis until it underwent drastic restructuring in 2007. Starting with terminating existing contracts with dealers to enable a complete reboot, Concord gradually built a new image. From now on, only robust luxury watches should be built, which should play in the same league as Audemars Piguet, Panerai and Hublot. With the launch of the Concord C1, exactly this new image was embodied. A sporty, robust functional watch that was in no way inferior to other luxury watches. In 2008, a successor model won the coveted "Best design of the year 2008" award at the "Grand Prix d'Horlogerie de Geneve".

Concord is a brand that has demonstrated versatility over the years and in times of crisis. Models like the C1 Eternalgravity are very futuristic and eye-catching with their open design. But even simpler collections can be found in the current portfolio.


The philosophy of Concord


The balance of adaptability and preservation of one's own tradition is essential to Concord. The main focus has always been on the quality of the workmanship of these high quality timepieces. Always ready to suppress new developments, but to revive in their own sense, new Concord collections spray variety and ease. The brand does not feel forced to obsessively preserve old patterns, but continues to evolve.


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