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Heuer

Heuer is now considered a true vintage and retro brand. With stylish, high-quality racing watches, inspired the watch house motorsport fans worldwide. Since the merger with the TAG group in the 80s, only a few retro lines have been released under the original brand name.

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Heuer: Vintage and Retro racing chronographs

Heuer stands for vintage and retro racing watches. The chronographs are characterized by their avant-garde design and their masculine, distinctive style. Most Heuer watches are vintage watches from the 60s and 70s that are characterized by their precision and functionality. Some lines were released later, when Heuer already was TAG Heuer, and are to be understood as a tribute to the chronographs of the earlier times. The newer Heuer watches are visually modeled on their ancestors, but equipped with modern calibers.

The story of Heuer

Edouard Heuer founded the watch brand at the beginning of the 20th century in the small town of Saint-Imier in the Swiss canton of Basel. A first milestone was the development of the micrograph in 1916 - the first stopwatch that could accurately stop time by a hundredth of a second. The development of such high-precision chronographs became an integral part of the company. So it is not surprising that connections to various sports emerged - Heuer could call itself since the 1920s already three times “The official timekeeper of the Olympic Games”, until they were replaced in 1932 by Omega.

With the assumption of the company management by Jack Heuer, the grandson of the company’s founder, the connection of Heuer to motor sport began. Enthusiastic motorsport fan Jack Heuer dedicated many series to famous car racing or racing drivers: Monaco, Carrera, Temporada - just to name a few. Partnerships with Ferrari and McLaren played their part in developing the watches iconic status among fans of various disciplines. This part of the Heuer story started in the 60's with the development of the Heuer Carrera in homage to the most dangerous car race in the world: The Carrera Pan-Americana. In 1965, Heuer needed the microtimer, a chronograph that could stop exact to the thousandth of a second. In 1971, Heuer was the official timekeeper of Formula One. One of its most famous appearances was not on the racetrack, but on the big screen: Steve McQueen wore a blue-and-white Heuer Monaco in 1970's Le Mans.

After being acquired by the engineering company Techniques d'Avant Garde (TAG) in the 1980s, the brand finally got its current name "TAG Heuer". Nonetheless, there are still a few retro lines that appear under the original brand name. These are in the look of the vintage Heuer watches, but equipped with modern calibers. A famous example is the Monaco Steve McQueen Edition, which pays homage to the actor's iconic watch and was launched in 1998.

The most popular Heuer series

  • The Heuer Autavia Mario Andretti was dedicated to the racing legend Mario Andretti in 1966 after he completed the fastest qualifying round of the Indy 500. The vintage watch is still a real eye-catcher with its brown leather strap and black bezel.
  • The Heuer Camaro looks similar to the Carrera, but differs by its slightly larger, pillow-shaped case. The vintage watch from the late 60s owes its name to a contemporary: The iconic car Chevrolet Camaro.
  • The Heuer Monaco is named after the famous Formula 1 race in Monaco. Like the race, the watch stands for luxury and adventure. With its square case, it was an eye-catcher when it first appeared in 1969.
  • The Heuer Monaco Steve McQueen is a real star: this is the model that actor Steve McQueen wore in the movie "Le Mans" - and has become an absolute iconic model among motorsport and watch lovers. In 1998, a tribute to this original model of the Monaco was made, the Monaco Steve McQueen Edition. Visually, it is almost identical to the original watch, only a newer caliber was installed.
  • The Heuer Temporada is dedicated to the eponymous race in Buenos Aires. It was only produced between 1972 and 1975, making it a true rarity! Fiberglass case and metal bezel give it the special oldschool look.

Heuer prices and models - an overview

Heuer Monaco Steve McQueen / 1133B
13,350 € (1970)
Material: Stainless steel
Main features: angular case, blue dial, breguette indices, date display at 6 o'clock, automatic movement

Heuer Autavia Mario Andretti / 3646
16.700 € (1966)
Material: Stainless steel
Main features: brown leather strap, black dial, stick indices, manual wind, black bezel

Heuer Camaro / 7743N
5,220 € (1970)
Material: Stainless steel
Main features: Dark brown leather strap, chocolate brown dial, automatic movement

Heuer Monaco / CS2111
2,250 € (2006)
Material: Stainless steel
Main features: black dial, square case and dial, black leather strap, automatic movement

Heuer Temporada / 733809
2,800 € (1973)
Material: Fiberglass
Main features: manual wind, silver / burgundy dial, black leather strap, metal bezel

Invest in used and vintage Heuer watches?

The investment in vintage models and no longer produced series can be quite worthwhile. These often experience an increase in value over time. As Heuer has not actually produced any watches under this brand name since its merger with the TAG Group in 1985, Heuer watches are particularly popular with collectors and enthusiasts. Few retro lines have been launched on the market since 1985, even with the Heuer logo. They are just as popular with fans of the chronographs.

Best reasons to buy a Heuer

  • Highest precision of the timepieces
  • Vintage Heuer watches are rare: extremely popular with collectors
  • Retro Heuer watches are also produced only limited
  • Iconic racing chronograph design with high recognition value
  • Continuous increase in value

Finance Heuer watches - easy and fast

Heuer second hand - Heuer cheap

In our online shop you will find numerous certified, used luxury watches from renowned manufacturers such as Heuer. The purchase of a used high-quality wristwatch is worth financially compared to the new purchase. Vintage models in particular often experience an increase in value over time. Iconic brands such as Heuer, which are out of production, are extremely popular with enthusiasts and collectors, making the investment worthwhile. We guarantee the authenticity of the watch with a certificate. Have you already decided on your Heuer model? Then simply inform yourself online or with our customer service about the different payment options. It is possible to pay by credit card, PayPal and we also offer flexible installment payments. So you can finance your luxury watch according to your needs and plan your investment long term.
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