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Longines

As a pioneer of mechanical production, Longines has long been offering affordable and high quality wristwatches. Its repertoire reaches from classic models to sports watches and reflects the diversity of the brand.

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The story of the oldest registered watch brand in the world


What only a few people know: Longines is one of the oldest registered watch brands in the world. With almost two centuries of expertise, the brand is a veteran of watchmaking. Its headquarters are still in their place of incorporation in Saint-Imier in the Swiss canton of Berne. In 1832, the watchmakers Auguste Agassiz, Henri Raiguel and Florian Morel opened a watch shop under the name Agassiz & Co. Their main objective was to produce particularly durable and qualitative timepieces.

At the time of its founding, it was customary to produce watches in an "Etablissage production", in which the individual parts produced at home and the finished parts were delivered to a trading company for completion. When Agassiz's nephew Ernest Francillon took over the management of the watch company in the 1850s, he changed the structure of production, taking a step that no other watch company dared to do before: he considered it more efficient to move the production of all mechanical parts to a single location and therefore founded a factory in which all the required parts were produced and also put together immediately.

The current name of the brand is inspired by the location of its buildings, Les Longines, the elongated meadows. Officially, the name was introduced in 1867. In 1889, Francillon had the Longines lettering registered to prevent counterfeiting. This made Longines the oldest registered watch brand in the world. In 1903, three years after the death of Ernest Francillon, the company produced its first mechanical ladies' pendant watches. Only two years later, the company began manufacturing the first wristwatch, the parts of which were manufactured by machine - a huge step forward for the cost-effectiveness and maintainability of the watches. The dream Agassiz´s to sell his watches in North America, was realized in the following years: The company built up such an excellent reputation that its watches were sold around the world. In 1911, Longines employed already more than 1,100 people.

From 1916, the Swiss manufacturer began to experiment with oval and rectangular movements. A series of hugely popular timepieces were born whose legacy is still carried on in series such as Dolce Vita or Evidenza.
At the beginning of the 20th century, the company increasingly focused on sports timing and supported several scientific expeditions. In 1927 Longines accompanied American aviation pioneer Charles Lindbergh on his Atlantic crossing. From the findings of this journey, the watchmakers created a "hour angle watch" - a special wristwatch that allowed pilots to read Greenwich's hour angle directly from the dial during longitude determination. In 1932, this model received the name of its inspiration, "Lindbergh".

In 1919, Longines became the official partner of the International Aeronautical Association and together with it developed high-precision timepieces for aviation. The main reason for this was that Longines was crowned the "most awarded brand" at international exhibitions and won all Grand Prix awards.

In 1952 the brand became the official timepiece of the Olympic Winter Games in Oslo, a huge milestone in the history of this watch brand, which consolidated its connection to the sport. This event inspired the watchmakers to sportier models, resulting in models such as the "Ultra-Chron" and the "Ultra-Quartz". These were very robust and therefore suitable for a variety of sports. Even today, Longines has a close relationship with the sport and is the official timepiece of the French Open at the Roland Garros Club in Paris.

Between 1970 and 1980, the company, like many others in the watch industry at the time, experienced economic difficulties for the first time. The financial crisis led to Longines being integrated into the SMH Group (now Swatch Group), along with watch brands such as Swatch, Omega and Breguet. The delivery of high-quality case parts by the sister companies enabled Longines to overcome their difficult time and remain successful since then.

Longines slogan "Elegance is an attitude", still used today, was introduced in 1999. The winged logo is the oldest watch brand still in use today and underlines the value of the company better than anything else.

What is the price of a Longines watch?

HydroConquest / L3.696.4.19.6
1.170 € (2015)
Material: Stainless Steel
Key Features: White dial, red bezel, Automatic

Master Collection / L2.717.4
2.650 € (2015)
Material: Stainless Steel
Key Features: Roman dial in white, distinctive weekday window, Calendar

Conquest /L3.687.4.99.6
1.330 € (2016)
Material: Stainless Steel
Key Features: Metallic blue dial, stick indexe

Presence /L4.777.6.11.0
2.190 € (2017)
Material: Yellow Gold
Key Features: White dial with roman numbers, golden bezel

Grande Classique /L4.743.6.11.0
1.050 € (2016)
Material: Yellow Gold
Key Features: White dial, with roman numbering, golden bezel

Elegant /L4.778.8.12.0
2.100 € (2017)
Material: Rose gold
Key Features: White dial, stick indexes in rose gold

The corporate philosophy of Longines

The centuries of experience and know-how help the brand to innovate without giving up its heritage. The ever increasing international popularity has been achieved from the beginning due to timeless elegance and unique grace. The combination of original aesthetics with modern watchmaking technology is the main reason for the brand's many years of worldwide success. The motive of the brand: elegance, tradition and performance. Their aim has always been to create timepieces that will accompany their wearers in their challenges in the air, on the ground and in the water.

Like the watches themselves, many of their wearers are timeless celebrities. Longines has been home to celebrities for more than a century, including explorer and scientist Albert Einstein, Hollywood actor Humphrey Bogart (Evidenza), Audrey Hepburn, Simon Baker (Master Collection) and Kate Winslet (Dolce Vita), international top model Miranda Kerr (Grande Classique), ski legend Aksel Lund Svindal (Saint-Imier) and tennis champion Andre Agassi (Master Collection).

The 5 most popular Longines watches

Whether unisex, men's or women's watches, as the oldest registered watch brand in the world Longines has a variety of popular models to choose from and served with his assortment different tastes. Whether sporty or elegant, at Longines you will find a watch for every occasion.
  • The Longines Heritage Series revisits designs at early times. It offers classic elegance, paired with a vintage touch.
  • The Longines HydroConquest Series is the professional diving watch series of the brand with a waterproof at diving depths of up to 300 m. As elements of racing watches are also used in their design, the models are unique and unmistakable.
  • The Longines Presence is a series of elegant dress watches that look extremely stylish without being obtrusive. A perfect complement to the business or evening wear.
  • Longines Evidenza names include a range of exclusive women's watches that reflect the legacy of Longines oval and rectangular watch designs. Due to their flat profile, the Evidenza watches look particularly delicate and feminine.


Pre-owned and vintage Longines watches as an investment

The purchase of used and vintage models of Longines watches offers some advantages: On one hand, used luxury watches are often cheaper than new models, on the other hand, they can just be a worthwhile investment because of their vintage character. Among all, special models and limited collections increase their value enormously over the years in some cases. Since Longines can look back on a century-long company history, the brand has to offer some exciting models that are no longer produced today and thanks to best craftsmanship are still perfectly ready to wear. Even standard models made of precious metals such as gold can be an interesting investment.

Best reasons to buy a Longines watch

  • High reliability thanks to two centuries of experience
  • Variety of designs and models, here everyone will find a suitable clock!
  • Precision and accuracy
  • Classic design, many models are ideally suited as a dress watch

Buy and finance Longines watches - easy and fast

On our website you will find a large selection of Longines watches. We offer used modern models in perfect condition and on the other hand chic vintage classics, which are worth a second look! All watches sold by us are inspected by our master watchmaker, checked for authenticity and refurbished if necessary. We guarantee quality and authenticity for a small price. If you already have your favorite Longines model, you can easily pay by credit card. Of course, if you want to finance your Longines watch in small installments, that is also possible. Find out more about financing options on our website.
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