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Rado

Rado is a Swiss manufacturer that has made a big splash with its minimalistic designs and its use of innovative materials. The extremely hard ceramic that is often used in Rado timepieces has even become kind of a hallmark of the brand, which is admired by watch enthusiasts all over the world.

Rado
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Hard as a diamond, yet elegant like sapphire - the history of Rado


The Swiss luxury watch manufacturer Rado was founded in 1917 under the name Schlup & Co. by the three brothers Fritz, Ernst and Werner Schlup in Lengnau, Switzerland. Initially, the brothers produced, in a converted part of their parents' house, raw movements and sold them to well-known watch manufacturers. They quickly were so successful that they in 1937 the subsidiary Rado Watch Co. Ltd. called into life to make wristwatches from then on.
In 1968, the company decided against independence and joined the Allgemeinen Schweizer Uhrenindustrie AG (engl. General Swiss Watch Industry AG short: ASUAG), which in 1998, after the fusion with the SSIH, to today's Swatch Group developed. On the occasion of the 40th anniversary of Schlup & Co., Rado made its first big breakthrough with the unique collection of the "Golden Horse", which was expanded in 1958 with Rado's first waterproof collection "Green Horse". The next big milestone was not long in coming: in 1962 Rado produced its iconic "DiaStar 1" (Diamond Star 1). Due to the use of tungsten carbide and sapphire crystal, this is the first scratch-resistant watch in the world.
At the latest from this point on, Rado's innovative approaches, resilience and stylish designs made it part of the premium segment of watchmaking. With the "Rado Integral" 1986 the revolutionary high-tech ceramic was used for the first time, which is considered extremely resistant and is still characteristic for Rado today.
In the following decades, Rado often surpassed itself through innovation and design. For example, Rado published the "Rado Ceramica" in 1990, in which sapphire glass was brought together with high-tech ceramics for the first time. In 1993 followed the "Rado Sintra", the first watch made of Cermet, a combination of titanium-based ceramic and metal. For the production launch of the material plasma high-tech ceramic again the "Rado Ceramica" was used, which received a uniquely metallic shine through this extraordinary material, but was made entirely of ceramic. On the turn of the century, in 2002 Rado launched a revolutionary new watch, the "Rado V10K", which is as hard as real diamond because of the use of high-tech diamond. In 2011, Rado produced the "True Thinline" ceramic watch measuring no more than 5mm in height. The "HyperChrome" in 2012 represented an innovation of the True Thinline; The extraordinary design remained, but was dispensed with a stainless steel core, which was previously considered necessary. Rado experienced an absolute novelty with the introduction of the "Esenza Touch" (2013) and the "HyperChrome Dual Timer" (2014), which also used touch technologies for the first time, making it possible to construct watches without crown.

What is the Price of a Rado?

Rado Ceramica R21895152
950€
Material: Ceramic
Key features: Black dial

True Thinline R27957102
1950€
Material: Ceramic
Key features: 5mm thin, white dial

Rado D-Star R15938163
1100€
Material: Steel
Key features: Black dial, stick indexes

Rado Integral R2096315
1400€
Material: Steel/Ceramic
Key features: Black Dial and beze

Rado Centrix R30178152
1920€
Material: Steel/Ceramic
Key features: Skeleton Dial

Rado Sintra R13724702
1450€
Material: Ceramic
Key features: Black, Ceramic bracelet


How Rado got famous

With the introduction of the legendary "DiaStar 1" in 1962, Rado launched a scratch-resistant watch for the first time worldwide. At the time, customers demanded an elegant, stylish timepiece that was convincing with both a comfortable fit and robustness. The "DiaStar1" was Rado's answer.
With Rado's innovative sapphire crystal, specialty ceramics and hard metals, the international benchmark for wristwatch durability has been taken to a new level. The use of high-tech ceramics still plays a central role in the production of new Rado models and series. Thus, new shades, whether elegant matte or shiny metallic, are created. This versatility resulted in numerous award-winning designs that made the watch more of a work of art than just a utility object.

Pre-owned and vintage models of Rado as an investment

Due to the timeless design and the almost indestructible nature of Rado watches, used and vintage Rado watches often seem like new. This makes, especially the rare models, promising investment opportunities.
The brand name Rado stands for longevity and high quality standards. So when buying a Rado watch not only new watches should be considered, but also used and vintage watches. These are available from Rado in the lower price segment, making them very popular with both beginners and experts.
By investing in Rado watches, you get rugged, reliable watches that often experience a steady increase in value.

Top 5 reasons to buy a watch from Rado

  • Durable, robust watches
  • Highest quality of movement and craftsmanship
  • Unique, timeless design
  • Best conditions for an increase in value
  • Great recognition through unique materials and design

Rado's philosophy

The philosophy of Rado is both simple and complex: a watch for a lifetime. Rado attaches particular importance to special materials, which bring a longer than average life with them. The use of materials such as high-tech ceramics, plasma high-tech ceramics, high-tech diamonds, sapphire glass and hard metals guarantees watches that are considered almost indestructible. Working with high-tech ceramics is an unmistakable feature of Rado.
Elegant materials such as diamonds and sapphire glass give the watch a perfectly rounded design, giving the wearer a high quality and great wearing comfort.

The production of Rado thus combines tradition and innovation. It works with well known materials and combines them with new innovative materials. Again and again, new varieties of possibilities emerge and produce unique color compositions while maintaining the desired recognition value.

The Top Models of Rado

  • The D-Star is a remake of Rado's famous classic: The Rado DiaStar. With a slightly less distinctive case shape than the original, it revives the story of the world's first scratch-resistant watch, without a flashy "vintage" flair.
  • Under the name Ceramica Rado created the first watch whose case and bracelet are made entirely of ceramic. It is extremely scratch-resistant, is very pleasant on the skin and has an extremely high quality due to its matte shine.
  • The Centrix combines Rado's innovative design with timeless shapes and offers many models that are very reasonably priced. Perfect for those who prefer classic watches and for watch beginners on a budget.
  • As the name True Thinline suggests, the timepieces in the series are extremely flat and lightweight. With dials reduced to the essentials, it pushes the minimalism of Rado design to the extreme. The models are among the most beautiful ladies' watches made of ceramics ever.
  • The Rado Integral offers, in addition to a perfectly coordinated classic design, an extremely scratch-resistant surface. Through the use of high-tech ceramic, the watch is resistant, elegant and timeless at the same time.

Buy and finance your Rado watch easily and safely at Watchmaster

In our online shop you will find a large selection of vintage Rado watches. All watches are checked by Watchmaster for condition and authenticity and then provided with the certificate of authenticity.
Have you decided on a model and would like to have it at home as soon as possible? Then you can pay conveniently by credit card or pay off your new favorite piece with the help of individual financing in small monthly installments. On our website you can find more information that you can find here to finance your new Rado watch.
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