Rolex in Research and Science
Many companies are constantly striving for improvements and innovations. In the laboratories of this world, experiments are being held each day to make the world a little better.
Also watch manufacturers always strive for improvement and of course also rely on science.
Rolex is a brand of extremes. Both in the watches – extremely high quality, extremely accurate and extremely robust – as well as in research – extremely high, extremely wide or extremely deep – mediocrity and commonplace can’t be found at Rolex.
Rolex has always been at the forefront of innovation and has always been driven by the thirst for adventure and the urge to explore the unknown. This became clear shortly after its foundation, when a wristwatch from the Rolex family in 1914 became the first watch in the world to receive the Class A precision certificate. An award that until this time was reserved only for maritime Chronometers on ships. In 1926, the world’s first waterproof watch was launched: The Rolex Oyster. This opened up new worlds for the watch brand. After this success, Rolex was unstoppable and continues to set the standard in the world of luxury watches. The super rugged sapphire crystal made the Rolex watch a popular companion for expeditions to dizzying heights and dangerous missions.
A key factor in Rolex’s success was the desire for progress and innovation. The company put a lot of time and energy into researching new technologies and improving existing ones. But that’s not all: Rolex has also been involved in the exploration of previously unknown areas for decades, combining modern watchmaking with science.
ROLEX MILGAUSS 116400
Planet Earth – Experimental laboratory
Of course, watches of all kinds are put to the acid test in the lab before they are launched. This guarantees an optimum in accuracy and the best quality. This is also a standard with Rolex. Throughout its history, the company has already launched numerous watches that were originally intended for professional use. For example, the Rolex Submariner is a diver’s watch that can accompany its wearer into the depths of the sea. The Rolex Explorer has been launched as a tribute to the first ascent of the Mount Everest and is extremely robust. To meet the demands of these adventures, Rolex watches are regularly sent on risky expeditions to prove their resilience. In an effort to open new areas and rediscover the world, 129 years ago, a partnership with National Geographics began, bringing researchers and explorers together with precise timepieces to help them with their projects and provide direct feedback in return.
ROLEX OYSTER PERPETUAL 114300
Rolex and National Geographic
Rolex and National Geographic have more than 200 years of research and science experience. The duo complements each other perfectly. National Geographic stands for adventure and always strives for new discoveries. Just like Rolex!
With the new project „Committed to a Perpetual Planet“ the partnership of the two companies was raised to a new level. Planned are new expeditions into areas that are still nearly unexplored. The main focus is on exploring the poles, mountains and oceans.
Together for a better future, the knowledge gained will be used to increase environmental awareness in general. Also the development of new technologies for a better protection of our earth and its nature, are in focus.
National Geographic’s photographers, researchers and journalists are supported by Rolex to report on the adventures and their results, among other things on social networks, in virtual reality experiences or in online magazines to create a stronger awareness of our planet.
ROLEX DEEPSEA 116660
Rolex and the mountains
Higher and wider than anyone before, that was the goal of the 1953 Mount Everest expedition. Sir Edmund Hillary and Tenzing Norgay prepared extensively for this difficult ascent with the help of the partners Rolex and National Geographic. Not only the extreme altitude, but also the extreme weather conditions, which could change in seconds, made the mission almost impossible. The determination of the adventurers was unbreakable and so they climbed on May 29 to the top. On their wrists: a Rolex Oyster Perpetual. Robust and accurate to the second, the watch reliably supports both men on the way up and also down.
To honor this event, the Rolex Explorer was launched in the same year. A timepiece, more robust than any of its predecessors, designed for mountaineers from all over the world and still a legend today.
Rolex and the depths of the sea
Not only can Rolex climb high, but the Rolex Oyster Deepsea should reach the deepest point of the ocean. In 1960, the deep-sea submarine Trieste started for the first time for the Mariana Trench. Attached outside on the vessel was a Rolex Deepsea, which was currently still in its test phase. After reaching this point, the following telegram from Jacques Piccard arrived at Rolex: „I am happy to announce that even in 11,000 meters your watch is as precise as on the surface.“ The mission was successful, the Rolex Deepsea has mastered its baptism of fire.
In March 2012, the famous film producer James Cameron headed with his self-designed submarine „Challenger“ again in the direction of the Mariana Trench. The project was equipped by Rolex and its partner National Geographic. Specifically, a new model of the Deepsea series was launched, the Rolex Deepsea Challenge. One watch on the wrist and one attached to the outside of the boat. Both watches returned to the surface of the water intact.
ROLEX SUBMARINER 116610LN
Rolex and infinity
Not only mountains and the seabed offer challenges for watches, but also laboratories. Especially when working with strong magnetic fields, this can impair the accuracy, if not the entire functionality of the watch. To counter this, the company developed the Rolex Milgauss with the crown in 1956. The Milgauss received its resistance to magnetic fields, as they occur in electrical and medical engineering, from a special alloy of ferromagnetic material that protects the movement. The Rolex Milgauss is thus armed against magnetic fields of 1000 Gauss, from which the name of the series derives. The French "Mille" (thousand) has the unit "Gauss" attached. And where better to test this improvement than in a place where you want to go back to the beginning of our universe? It is fitting that the CERN research centre is located in the same canton as Rolex's headquarters, Geneva. With its Large Hadron Collider, the most powerful particle accelerator in the world, it has set itself the task of investigating unknown elementary particles and states of matter. At this location it was confirmed that the Milgauss lives up to its name and withstands a magnetic field of 1000 Gauss. The new edition of Rolex, the Milgauss 116400GV, has earned itself a veritable reputation as an understatement among Rolex watches, alongside the Evergreens: Submariner and GMT-Master II.
Rolex awards for entrepreneurship
Rolex not only supports its own projects. Since 1976, Rolex awards have been regularly given for entrepreneurship. Unlike many similar prizes, these are not awarded after the completion of a project, but serve as support for planned or ongoing projects. The areas of the funded projects are wide. For example, investments have been made in Kerstin Forsberg’s project, which is intended to save the critically endangered giant stingray mantas. Another on-going, revolutionary project is a smartphone app developed by Andrew Bastawrous to assist ophthalmology care in sub-Saharan Africa.
Discover the scientist in yourself and embark on your very own expedition through life. Investing in a certified, second hand Rolex watch guarantees you the perfect companion no matter how difficult the mission may seem. Just let us advise you through our Watchmaster customer service and the adventure can begin!