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After months of going back and forth and a sheer endless wait, the time has finally come: Today, on 1 September 2020, exactly at midnight, industry giant Rolex presented its latest models and creations. The results are, as one would expect from the Swiss luxury manufacturer, absolutely breathtaking.

The new Rolex models 2020

As already announced in July, Rolex has put its money where its mouth is and has now introduced a number of new products to delight all watch enthusiasts. However, before we show you the new Rolex models, we first have to express a little disappointment. Contrary to our wishes and hopes, there will be no new edition of the GMT-Master II 16710 "Coke" for now. We also have to do without a steel version of the Submariner "Smurf" or the Day-Date at this point. But we were right about one thing for the new releases of 2020: colours! However, we don't want to keep you in suspense any longer and will show you the very latest Rolex models.

A colourful comeback of the Oyster Perpetual

Often underestimated, the Rolex Oyster Perpetual is frequently considered more of an entry-level model. The watches in the series feature a classic, timeless Rolex design, have a case diameter of no more than 39 mm, are equipped with muted dial colours and do without the slightest complication. However, this will now change a little. Although the Oyster Perpetual remains true to its line and continues to dispense with any kind of complications, there is a small change in its appearance. The new Oyster Perpetual has grown – to an impressive diameter of 41 mm! The models are now only available in the following sizes: 41 mm, 36 mm, 34 mm, 31 mm and 28 mm. However, the Oyster Perpetual does not give up its previous image as a timeless everyday companion, but rather adapts to modern trends.

But that is not all! Attentive observers will have noticed another detail. The indices of the Oyster dial of the 41 mm and 36 mm versions have also changed. At 3, 6 and 9 o'clock there is no longer just one line as a marker, but two. While the other indices continue to be represented by one line and the number 12 is still displayed by the Rolex logo, the double indices give the dial a new look and add a sporty touch to the quintessence of the Oyster.

New Rolex Datejust 31 watch with Rolesor Jubilé strap and mint green dial

The new colour palette of the dials also adds a sporty touch to it. In addition to the classic colours of black and blue – now called "Bright Black" and "Bright Blue" by Rolex – prospective buyers can now choose from the colours coral red, turquoise blue, as well as dark green and a rich yellow. The smaller 36 mm model even comes in Candy Pink. These bright and fresh colours do not harm the image of the Oyster, but push it into the 21st century instead. Another highlight of the new Oyster is the silver dial. This is the only one that features hands and applied indices in yellow gold. This gives the "entry-level Oyster" such a modern touch that it can easily keep up with the brand's more expensive models. However, you won't find a white dial in the new collection. The 41 mm model is still available exclusively in stainless steel and costs a modest €5,350 in Rolex terms.

It's getting sporty: The new Sky-Dweller

The Rolex Sky-Dweller has long since established itself on the market as the noble wristwatch of the cosmopolitan elite. Now, as the first model in Rolex's own "classic wristwatches" category, the new Sky-Dweller offers three different versions on an Oysterflex strap instead of a steel or precious metal bracelet.

Yellow gold Rolex Sky-Dweller watch with black dial and Oysterflex strap

The robust rubber strap accentuates the lines of the three precious metal versions, giving them an absolutely sporty yet elegant appearance. The new Sky-Dweller on the Oysterflex strap is available in yellow gold with a black dial, in Everose gold with a brown "Choco" dial or in Everose gold with a white and black dial. The previous case diameter of 42 mm is maintained. A version entirely in Everose gold with a Choco dial and reference number 326935 also adds another solid gold model to the Sky-Dweller series. However, anyone interested in such a model must plan on spending at least € 36,400.

Four new versions of Datejust 31

When it comes to ladies' watches, Rolex has always been enchanting with the Datejust. The four new versions of the Rolex Datejust 31 are further proof of this. One of these models features 46 brilliant-cut diamonds on the bezel, an aubergine-coloured dial and Roman numerals set with diamonds. The bracelet is a Rolesor version of the proven Oyster design in stainless steel and 18-carat white gold.

Rolex Oyster Perpetual 41 watch with shiny silver radial cut dial
ROLEX DATEJUST 31 (Photo: Rolex)

For those who prefer a more sporty look, Rolex offers its Datejust 31 with a Rolesor Jubilé bracelet in Oyster Steel and white gold, a fluted bezel and a mint-green sunray-finish dial. But even if you do not want to choose between diamonds and a sporty look, Rolex offers an elegant solution. The last two versions of the new Datejust 31 also come with the Rolesor oyster strap, with a fluted bezel and Roman numerals in white gold on either a black sunray-finish or a white dial. An absolutely elegant everyday hero for all situations – that's guaranteed! However, for the cheapest version of the new Datejust 31 you have to invest at least € 7,300.

Kermit versus Hulk: Get ready for the Submariner 126610LV

Welcome to the grand finale of the new Rolex models. The frog, familiar from the Muppet Show, literally outgrows itself and manages to stand up to the green giant from the Marvel universe. Or to put it a little less prosaic: Rolex is relaunching the legendary Submariner, not only increasing the case diameter from 40 mm to 41 mm, but also replacing the popular 116610LV "Hulk" with a stunning new edition of the 16610LV, better known as "Kermit".

New Rolex Submariner 126610LV watch with black dial and green bezel
ROLEX SUBMARINER 126610LV (Photo: Rolex)

The new "Kermit" 126610LV returns, like its predecessors, with a black dial, large and long luminescent indices, and a dark green rotating cerachrom bezel – a look that we think suits the new Submariner very well. There is also a new bracelet design which at first glance may seem a little marginal, but in fact provides greater wearing comfort thanks to slimmer lugs and more stability on the wrist thanks to slightly wider bracelet links. This also contributes to the new look of the Submariner. The popular "Smurf" has also undergone a beauty treatment and now has a black dial in preference to the previously used blue one. The bezel of the Submariner 126619LB is still kept in dark blue cerachrom.

Apart from these changes, the Submariner remains true to its previous line: technically perfect with the new calibre 3230, or the calibre 3235 for the Submariner Date, water-resistant to 300 metres, equipped with a power reserve of around 70 hours and available as a Date or No-Date version with a black dial and as a "Bluesy" Rolesor version with a blue bezel and same coloured dial.

Prices of the new Submariner models

Whether the new version of the "Kermit" will keep its former nickname or even transform into a similarly popular model as the "Hulk" is still to be seen, but it appears quite plausible to us. In terms of pricing, the black Submariner No-Date Ref. 124060 is € 7,350, the black Submariner Date Ref. 126610LN is € 8,300, the "Kermit" successor Ref. 126610LV is € 8,700, the new "Bluesy" with the Ref. 126613LB as well as the Rolesor model Ref. 126613LN with the black dial and black bezel cost 13.000 €, and the all white gold version with the Ref. 126619LB is available at 36.200 €.

The yellow gold model 126618LB with a royal blue dial as well as the 126618LN with a black dial and cost 33.700 €, which is slightly cheaper than the white gold model.

Which one will be your new Rolex?

If you want to get your hands on one of the new Rolex models, then you should go to your favourite concessionaire right away. Or you can avoid long waiting lists and be just a little bit more patient – because the first models of the new collections will probably arrive soon in the Watchmaster online shop.